Outreach & Notifications

Reach people at scale. Before events, during campaigns, and in emergencies.

Converso reaches millions of Canadians on behalf of governments, unions, and health organizations. Voice broadcasting, SMS, IVR surveys, event reminders, GoTV outreach, and mass notifications — all CRTC compliant, all fully managed by our Canadian team.

4M+ numbers called in a single campaign CRTC compliant, every campaign Quotes in 1 business day
Trusted by
Government of Alberta City of Toronto Ontario Medical Association AUPE — Alberta Union of Provincial Employees UFCW Canada PSAC — Public Service Alliance of Canada Vancouver Coastal Health Government of Ontario Regional Municipality of Wood Buffalo Region of Durham
Why outreach quality matters

An empty town hall is not a participation problem. It's an outreach problem.

The best event in the world fails if no one shows up. Participation rates are directly determined by how well you reach people before the event — and by how many of those people you reach at the right time, through the right channel, with the right message. That is what Converso outreach services are built to do.

36%
participation rate achieved at the City of Toronto 2025 budget town hall — the highest Converso has ever recorded, driven by multi-channel outreach
City of Toronto Budget Consultation, 2025
4.1M
total dial attempts across the Government of Alberta's annual budget town hall series — 180,000 households per event
Government of Alberta, 2016–2024
300K
numbers reached across 10 events for the OMA "Stop the Crisis" physician advocacy campaign — a national-scale outreach effort
Ontario Medical Association, 2022–2024
Every number on your list maintained against the CRTC Do Not Call Registry — automatically, on every campaign.
Converso's CRTC compliance process scrubs your list before every outreach campaign. No manual work required on your end. No compliance exposure. Every call made within legal requirements from day one.

Not a platform. A managed campaign.

Converso doesn't give you access to a robocall dashboard and leave you to figure out the rest. We plan your outreach strategy, write your scripts, manage your call list, execute the campaign, and deliver the results. You approve the message. We handle everything else.

What we deliver

Six outreach services — from event invitations to emergency alerts.

Each service can be deployed standalone or combined into a multi-channel campaign that reaches your audience wherever they are.

Voice Broadcasting

Pre-recorded or live voice messages delivered by outbound phone call to lists of any size — from 500 members to 400,000 households. Used for event invitations, advocacy calls to action, election reminders, and urgent notifications. 60-second or custom-length messages.

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SMS/MMS Messaging

Text and multimedia messages sent to your membership or constituent list. Automated meeting reminders, vote notifications, campaign updates, and "meeting starting now" alerts. CASL compliant. Delivery confirmation tracked per recipient.

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IVR Surveys & Polling

Interactive voice response surveys delivered by outbound call. Press 1 for yes, 2 for no. Instant quantitative data from your entire membership — no online portal required. Used for pre-event polling, post-event feedback, and pulse checks.

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Event Reminders

Automated multi-channel reminders in the days and hours before your event. Voice calls the day before. SMS the morning of. Email the hour before. Converso sequences your reminder campaign so attendance peaks on event day — not trails off.

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GoTV Outreach

Get-out-the-vote campaigns for elections, strike votes, ratification ballots, and AGM quorum drives. Targeted by geographic area, bargaining unit, or constituency. Personalized voice messages, SMS follow-up, and IVR confirmation — all timed to your vote day.

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Mass Emergency Alerts

Rapid deployment for wildfires, floods, public health emergencies, and critical notifications. Converso's emergency outreach team operates 24/7. Dial-out to 400,000+ households completed in under 60 minutes. Lives depend on speed — we are built for it.

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Case study

Ontario Medical Association — "Stop the Crisis" physician advocacy campaign

The OMA ran a multi-event advocacy campaign directing physician outreach at key stakeholders and government contacts. Converso managed voice broadcasting across ten events, reaching 300,000 numbers in total. Each call delivered a targeted message from Ontario physicians about the healthcare funding crisis — personalized by region, delivered at scale.

300K
total numbers reached across all 10 events
10
separate outreach events in the campaign
100%
CRTC compliant — do-not-call lists maintained throughout
"The outreach was critical to making sure our message reached the right people at scale. Converso handled the complexity of running multiple campaign events so we could focus on the advocacy itself." — Ontario Medical Association, Stop the Crisis Campaign
OMA outreach campaign managed by Converso
Government of Alberta budget town hall outreach
Case study

Government of Alberta — annual budget town hall outreach series

Every year since 2016, Converso has managed the outbound calling campaign for the Government of Alberta's annual budget telephone town hall — reaching approximately 180,000 households per event. The 2018–2024 series totalled more than 4.1 million dial attempts. Every call CRTC compliant. Every list scrubbed. Every event delivered on time.

4.1M
total dial attempts, Alberta Budget 2016–2024
180K
households reached per annual event
27%
average participation rate across 21 events
What clients say

The trust of the people we serve.

★★★★★

"The pre-event voice broadcast drove our highest-ever attendance. Members who would never have registered online picked up the phone because Converso called them. That channel is irreplaceable for our membership."

Karen L.
Communications Director, Provincial Union
★★★★★

"Converso handled the CRTC compliance for our entire campaign. We never had to think about do-not-call lists or suppression files — it was all done before every single call. That peace of mind is worth everything."

Michael P.
Deputy Minister's Office, Provincial Government
★★★★★

"We needed our members to know about the ratification vote with 48 hours notice. Converso executed a full voice broadcast and SMS campaign in time. Every member heard from us. The vote had record turnout."

Robert P.
Local President, National Union
How it works

From brief to delivered — five steps.

You tell us who to reach and what to say. We handle every element of the outreach campaign from list preparation through delivery and reporting.

1

Campaign Brief

We scope your audience, message, channels, timing, and compliance requirements. Every detail confirmed before anything is scripted or scheduled.

2

List Preparation

Your call list cleaned, formatted, and scrubbed against the CRTC Do Not Call Registry. Dead numbers removed. Geographically targeted if required.

3

Script & Message Production

Voice scripts written and recorded. SMS and email copy prepared. IVR logic built and tested. All content reviewed and approved by your team before launch.

4

Campaign Delivery

Outreach sent on schedule. Converso monitors delivery in real time and adjusts if technical issues arise. No unmonitored automated blast — a live team behind every campaign.

5

Reporting

Delivery rates, open rates, response rates, and compliance documentation — all delivered in a post-campaign report. The data your team needs for the record and the next campaign.

See the full process →
Who we work with

Canada's most trusted organizations choose Converso.

Ontario Medical Association
Government of Alberta
Government of Ontario
Alberta Union of Provincial Employees
PSAC-AFPC
UFCW Canada
Ready to reach your audience?

Tell us what you need.

Voice broadcasting, SMS campaign, IVR survey, GoTV outreach, event reminders, emergency alert — we've done them all at every scale. Tell us about your campaign and we'll respond within one business day.

  • 500 to 4,000,000+ numbers per campaign
  • Voice, SMS, IVR, and email — all channels managed
  • CRTC compliant — do-not-call scrubbing on every campaign
  • 48–72 hour deployment for urgent outreach
  • Multi-lingual messages available (English, French, and others)
  • Canadian-owned technology, Canadian servers
  • Sole-source eligible for government clients

Get a Quote

Tell us about your campaign — we'll respond within one business day.

We respond within one business day. No obligation.