Resources

Planning guides and case studies for Canadian engagement events.

Practical resources for government communicators, union staff, healthcare administrators, and anyone planning a telephone town hall, ratification vote, or community engagement event.

Planning guides

What you need to know before your event

Audience & Outreach

How to build a call list that actually reaches people

Database quality is the single biggest predictor of participation rates. We explain carrier-level number validation, data hygiene, geographic filtering, and what a 36% participation rate looks like in practice — from the City of Toronto's 288,521-contact list.

Read about data services →
Event Planning

The 5-step planning checklist for a telephone town hall

From initial brief to post-event debrief: kickoff meetings, script templates, screener training, online registration, audio streaming, live polling, and the post-event report. Every deliverable documented for clients and for RFP submissions.

See how it works →
Voting

Running a ratification vote over the phone: what unions need to know

Format options (telephone keypad, online, tiled door, hybrid), quorum and authentication requirements, audit trail documentation, and how AUPE mobilized 14,000 members for a 48-hour ratification vote.

Read about voting →
Emergency Response

Emergency communications planning: before the crisis happens

Lessons from Fort McMurray (17 events, 30 days), COVID (40+ government events), and Durham Region (100K residents). What to have pre-approved, how to activate in under 24 hours, and which officials need to be on the call list before the emergency begins.

Read about emergency response →
Advocacy

Multi-event advocacy campaigns: scaling your reach across provinces

The OMA "Stop the Crisis" campaign reached 300,000 physicians and stakeholders across 10 events. Alberta's 8-year budget consultation series delivered 4.1 million participant interactions. What makes a multi-event campaign work — and what doesn't.

Read about advocacy →
Live Streaming

Telephone + video together: how Motion Meetings works for civic events

Most platforms are built for corporate meetings. Motion Meetings is purpose-built for large civic engagement — handling simultaneous dial-in callers, live online participants, and public video streams, with in-session polling and screened Q&A.

Read about live streaming →
Case Studies

Real events. Real numbers. Real outcomes.

From the Fort McMurray wildfire evacuation (17 events in 30 days) to the Alberta Budget consultation series (4.1 million participant interactions over 8 years) — our case studies go beyond logos. They show what actually happened and why.

Browse all case studies →
500+
Events since 2011
4.1M
Participant interactions (GoA)
36.15%
Participation rate, City of Toronto
300K
Reached in OMA campaign
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