Unions

Your members are scattered. Your timeline is tight. Converso gets everyone on the same call.

Union business moves at the speed of a tentative agreement. Your members are on different shifts, in different cities, and at dozens of worksites — and a ratification deadline doesn't wait. Converso reaches every one of them by phone, live and two-way, within 48 hours of your call.

48-hour emergency mobilization Bilingual (EN/FR) events available Every vote fully auditable
Trusted by
Government of Alberta City of Toronto Ontario Medical Association AUPE — Alberta Union of Provincial Employees UFCW Canada PSAC — Public Service Alliance of Canada Vancouver Coastal Health Government of Ontario Regional Municipality of Wood Buffalo Region of Durham
The member engagement challenge

Most unions can't actually reach most of their members — and they know it.

Members work different shifts. They're spread across dozens of worksites, cities, and provinces. Most will never set foot in a general meeting. And when a tentative agreement lands on the table, the clock starts immediately.

< 1
The average union member attends fewer than one general meeting per year — leaving the majority uninformed at the moments that matter most
General meeting attendance data, Canadian Labour Congress research
Days
Ratification vote deadlines routinely arrive before members have had a real chance to ask questions or understand what they're voting on
Standard collective bargaining timelines, Canada Labour Code
Low
A low-turnout ratification vote is a mandate that can be challenged — by members, by employers, and in arbitration. Participation isn't a courtesy; it's protection.
Labour relations best practice — OLRB, ALRB precedent
The reach problem and the urgency problem always arrive at the same time.
You need to reach the member on the overnight shift at a processing plant in Red Deer, the hospital worker who can't get to a union hall, and the postal worker in a rural route who's never been to a general meeting. You need to reach all of them — and you need to do it this week. That's exactly what Converso is built for.

We are the fastest path from tentative agreement to ratified contract.

When your bargaining team reaches a tentative agreement at 2 a.m., we can have a member town hall live within 48 hours. We'll call every number on your membership list, put your chief steward and lead negotiator on the line, take live questions from members across every worksite, and produce a full event record before the vote closes. We do this in English and in French. We do this 24/7. We've done it dozens of times for Canada's largest unions — and we can do it for yours.

How we serve unions

Every type of union engagement, fully managed.

From a national ratification vote to a local education town hall — Converso handles every detail so your leadership focuses on the conversation, not the technology.

Ratification Votes

The most time-sensitive event in union life. We mobilize within 48–72 hours of a tentative agreement, call your full membership list, run a live Q&A with your negotiators, and produce a complete auditable vote record. Every ballot captured. Every result documented.

Explore Voting →

Bargaining Updates

Keep members informed at every stage of negotiations — without pulling anyone off a shift. Telephone town halls bring your lead negotiator directly to members across every worksite, answer live questions, and keep trust high throughout a long bargaining round.

Explore Meetings →

Strike Authorization Votes

A strike authorization vote requires speed, reach, and a defensible record. We reach every member — including those on leave, on nights, or in remote locations — conduct the vote live, and provide complete documentation. Every ballot counted. Every result timestamped.

Explore Voting →

AGMs & Conventions

Annual general meetings and conventions with live delegate voting, real-time Q&A, and full participation for remote members. Convention delegate voting, bylaw amendments, executive elections — all conducted via telephone with a complete event record.

Explore Meetings →

Executive Elections

Secure, secret-ballot executive elections conducted by telephone or hybrid — fully managed and independently auditable. Every vote counted, every result documented. Meet your constitutional requirements without the logistical burden of in-person voting.

Explore Voting →

Emergency Member Communications

Workplace safety incidents, employer announcements, last-minute bargaining developments — when leadership needs to reach every member immediately, Converso deploys within hours. Voice broadcast, IVR, and SMS available around the clock, any day of the year.

Explore Emergency Response →
Case Study

AUPE — Alberta's largest union, and Converso's longest union partnership

The Alberta Union of Provincial Employees represents over 95,000 workers across every sector of Alberta's public service — from healthcare aides to correctional officers, child welfare workers to government administrators. No two members' schedules are alike. No single meeting can reach them all.

Since the beginning of our relationship, AUPE has brought Converso in for dozens of member town halls — bargaining updates, ratification votes, educational sessions, and emergency communications. When a tentative agreement is reached, AUPE knows that Converso can have members on the line within 48 hours, asking direct questions of the bargaining team, before the vote closes.

Every event is documented. Every vote is auditable. Every ratification has landed on time.

50+
AUPE events produced together
95K+
members across Alberta government sectors
100%
ratifications delivered on time
Read the full case study →
"When a tentative agreement lands, we don't have time to figure out logistics. With Converso, we don't have to. They know our membership, they know the process, and they deliver every time." — Communications, Alberta Union of Provincial Employees
AUPE sectors served — across events:
  • Healthcare & continuing care
  • Government administration
  • Corrections & justice
  • Child intervention
  • Municipalities & boards
  • Education support
Case Study

UFCW — Multiple locals, one reliable partner

The United Food and Commercial Workers union represents members in grocery, retail, food processing, cannabis, and health care across Canada. The challenge: members work in shifts, across hundreds of locations, and most will never set foot in a union hall for a general meeting.

Converso has worked with UFCW Local 401, Local 175, Local 832, and UFCW National. Each local faces the same core problem: a membership spread across dozens of worksites, working days, evenings, and overnight shifts — and a ratification process that can't wait for everyone to find a convenient time.

Telephone town halls solve this in a way no other channel can. A member working a 10 p.m. shift at a distribution centre in Winnipeg can listen live, ask a question of the bargaining team, and hear the answer before their break ends — without taking time off or driving to a meeting. The vote is auditable. The record is complete.

When UFCW locals need to move fast — and they almost always do — Converso is the phone call that makes it happen.

4
UFCW locals served — nationals & regionals
100s
worksites reached across Western & Central Canada
48hr
standard mobilization from brief to live event
Read the full case study →
48-hour ratification mobilization — how it works

Hour 0: Tentative agreement reached. Your lead negotiator calls Converso.

Hours 1–4: We scope the membership list, confirm bilingual requirements, and draft the event script and moderator guide.

Hours 4–24: Pre-event outreach begins. Robocall and SMS to every member phone number announcing the town hall time and dial-in.

Hour 48: Live town hall. Members call in or are connected automatically. Bargaining team takes questions. Members vote.

Post-event: Full vote record, audio, transcript, and attendance report delivered to your team.

Plan your next ratification →
What union clients say

Trusted by leaders across the Canadian labour movement.

Union leaders don't get second chances on ratification day. Converso's track record of zero event failures and full auditability is why Canada's largest unions come back, year after year.

★★★★★

"When a tentative agreement lands, we don't have time to figure out logistics. With Converso, we don't have to. They know our membership, they understand the urgency, and they deliver. Every time."

Communications Staff
Alberta Union of Provincial Employees (AUPE)
★★★★★

"Converso gives our members a real voice in the bargaining process — not just a flyer in their locker or a link to a website. A phone call that reaches them wherever they are, at whatever hour they're working, with a chance to ask a real question. That's member engagement done right."

Susie Proulx-Daigle, President
New Brunswick Union
★★★★★

"Our members are in grocery stores, food processing plants, and distribution centres across three provinces. Getting them all into a meeting room isn't possible. Getting them all on the same phone call is — and Converso makes it seamless."

Bargaining Staff
UFCW Canada
How it works

You lead the conversation. We handle everything else.

Converso is not a platform your communications team configures. It's a fully managed service — staffed by experienced professionals from the first planning call to the final auditable event record.

1

Discovery & Scoping

We review your membership list, geography, language requirements, and urgency. Most quotes returned within one business day — faster for emergency ratifications.

2

Production Planning

Scripts, Q&A format, poll questions, moderator guides, bilingual logistics. Every detail prepared and approved before event day. Nothing improvised.

3

Member Outreach

Robocall, SMS, and IVR to your full membership list. Multi-lingual outreach available. Every member receives dial-in details in advance so no one is left out.

4

Live Event

Two-way, on the record. Members join by phone from any location. Live Q&A with your leadership. Real-time voting for ratifications, elections, and authorizations. Live moderators — no automated systems.

5

Auditable Record

Full vote count, attendance, audio recording, verbatim transcript, and question themes — delivered to your team within days. Every data point documented and defensible.

See the full process →
Union clients

Trusted by Canada's leading unions.

AUPE — Alberta Union of Provincial Employees
UFCW Canada
PSAC — Public Service Alliance of Canada
SEIU West
CUPE Nova Scotia
United Nurses of Alberta
United Nurses
of Alberta
Unifor
National
OPSEU
Ready to talk?

Tell us about your next member engagement.

Ratification vote, bargaining update, strike authorization, or AGM — we'll scope it, staff it, and deliver it. Most quotes returned within one business day. Emergency mobilizations in 48 hours.

  • 48-hour emergency mobilization for ratification votes
  • Bilingual (EN/FR) events available
  • CRTC-compliant outreach to member phone lists
  • Every vote fully auditable — complete documentation provided
  • 24/7 availability for emergency member communications
  • Canadian-owned and operated — no US data exposure

Get a Quote

Tell us about your event — we'll respond within one business day.

We respond within one business day. Emergency requests handled immediately.