Since 2013, I’ve had the good fortune of working with dozens of clients on hundreds of events to help them engage in meaningful conversations with their most important stakeholders using Virtual Town Halls (VTHs). It really has been a privilege.
VTHs aren't that new - but they're new to a lot of people. In case you're not familiar with them, VTHs, or Telephone Town Halls, are a cloud-based tool that enables mass-scale, two-way communication. It's also a push method of outreach - it actually makes people's phones ring - which means you can experience many-multiples greater participation that if you ask people to dial in, login or attend in person.
I've had some great experiences, worked with really interesting people and have seen their eyes light up when they see first-hand the impact that technology can have on their outreach activities. Ok, that may be a little nerdy, but I can't help it.
I’ve been in the communications business for nearly 20 years and I have honestly never come across a tool that can enable mass-scale engagement they way VTHs can. Social media has of course revolutionized the business, but while things like push notifications can make a difference, nothing has quite the impact of a ringing phone. It rings until the recipient either answers it or actively ignores it.
I am a big believer in this system, that it can have an tremendous impact in so many sectors, industries and business functions, including:
- governments at all levels
- labour unions
- investor relations
- energy industry
- employee communications
- universities and colleges
- charities and non-profits
- professional and amateur sports
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